The Boyle Effect


the surprise and delight experienced when something is significantly better than originally antic-p-ted. as per susan boyle on britain’s got talent. the judges and audience expected a poor performance based on susan’s frumpy appearance, but once they heard her beautiful voice – were completely overwhelmed and duly erupted into rapturous applause. if susan had been more ‘visually appealing’, they would have expected a good performance, and consequently been less moved by the experience.
real estate agent: so….what do you think of the apartment, is it what you are looking for?

house hunter: i love it! i was not expecting it to be anywhere as good as this… the pictures didn’t do it justice. where are the papers? i must sign up today. do you think i could get a two year lease?

real estate agent: gotta love the boyle effect…. works every time!

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