Wordentity
wordent-ty is the definition of a content strategy movement aiming to make the ident-ty of the written word of a business, book or website as important as its visual ident-ty.
wordent-ty is a portmanteau (the merging of two words to become a new one) and combines the words word and ident-ty.
this text is a mess, didn’t you pay attention to our wordent-ty?
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