X-Fluent


x-fluents are the most highly indulgent, spending more, buying the most frequently and dedicated to maintaining a deluxe lifestyle.
affluent americans aged 24 to 49 who have a yen for high living and bling are helping drive luxury sales, says unity marketing, which conducts quarterly shopper surveys. one cohort, called the “x-fluents” — for “extremely affluent” — are responsible for 23 percent of luxury sales in the u.s., up from 18 percent in 2007, the stevens, pennsylvania-based firm said in a sept. 14 client presentation it provided to bloomberg news.

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