brobalization
the globalization of broism….essentially this is what happens when bros from bro hotspots (e.g., frats, gyms, bars, beach, etc.) transplant themselves into non-traditional environments (e.g., southeast asia) and create intense excitement around their broish ways. locals then imitate the broscity and years later aforementioned bros return to said locations to find that everyone’s rockin’ their st–z.
brobalization is like when kenny powers went back to his roots….
or when charlie sheen did china…
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