coupon shot
while a brilliant monster reveal in a film (e.g. alien, jaws, the thing) is normally referred to as the “money shot”, a bad monster reveal is referred to as a “coupon shot”. coined by redlettermedia in their reviews of the films biohazard and carnosaur 2.
“i thought we were gonna get a great reveal of the monster, but instead we get another awkward coupon shot of the alien just standing there next to a guy in the back of a truck” – rich evans
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