customerize
when you take an awesome product designed for a huge market and customize it to make one of your annoying cry-baby customers happy because your stupid salesman promised them something which no one in their right mind would design into such an awesome product.
hey did you hear we had to change the font on the login b-tton on our main page to comic sans because fred derf promised dingleberry unlimited it was no big deal?
g-d i hate when we customerize our products like that.
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