[neym-kaw-ling] /ˈneɪmˌkɔ lɪŋ/

the use of abusive names to belittle or humiliate another person in a political campaign, an argument, etc.
verbal abuse, esp as a crude form of argument


The assigning of malicious designations in politics, debate, etc; character assassination; vilification: They soon sank to simple name-calling (1853+)


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