an approach to advertising that focuses on negative aspects of a rival product or candidate; also called negative advertisement
Negative advertising usually backfires on a candidate.
- Negative base excess
negative base excess n. A measure of metabolic acidosis based on the amount of strong alkali that would have to be added per unit volume of whole blood to titrate it to pH 7.4 while at a specified temperature and carbon dioxide pressure.
noun, Chemistry. 1. an inhibitor.
- Negative convergence
negative convergence n. The outward divergence of the visual axes when the eyes are not required to be convergent, as when looking at the far point of normal vision or during sleep.
- Negative declination
negative declination n. See intorsion.