Negative advertising
noun
an approach to advertising that focuses on negative aspects of a rival product or candidate; also called negative advertisement
Examples
Negative advertising usually backfires on a candidate.
Read Also:
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noun, Chemistry. 1. an inhibitor.
- Negative convergence
negative convergence n. The outward divergence of the visual axes when the eyes are not required to be convergent, as when looking at the far point of normal vision or during sleep.
- Negative declination
negative declination n. See intorsion.
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