Poster boy

a person who appears on a poster
a person who typifies or represents a particular characteristic, cause, opinion, etc: a poster girl for late motherhood

noun phrase

Someone given prominence in a certain cause: The Bible-thumpers portray Col. North as the poster boy for the religious right/ Mary Matalin, for all her new visibility as a GOP poster girl, is actually a moderate/ Marky Mark became the poster child of the baby teens, smiling with sweet innocence in his Calvin Klein underwear from billboards around the country

[1980s+; fr the appealing children appearing on posters in the 1930s and following, soliciting money for various disease-fighting organizations]


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