Sleeper effect


the delayed impact of a persuasive message, as through marketing


Read Also:

  • Sleeperette

    noun on an aircraft, a seat designed to recline nearly horizontally, like a bed; on a train, a small sleeping compartment

  • Sleeper-seat

    noun 1. a seat, as on an airplane, that can be extended horizontally to permit sleeping.

  • Sleeper terrorist

    noun 1. a terrorist who is not currently active but assumes a guise in order to be in position, unsuspected, for future terrorist activities

  • Sleep hygiene

    noun 1. the habits conducive to getting the right amount and quality of sleep

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