Soften up



verb (adverb)
1.
to make or become soft
2.
(transitive) to weaken (an enemy’s defences) by shelling, bombing, etc
3.
(transitive) to weaken the resistance of (a person) by persuasive talk, advances, etc
Reduce resistance, as in His sales motto was: a fine lunch and a few drinks often will soften up a prospective customer. This expression transfers lessening of physical hardness to lessening mental resistance. It was first used, however, in World War II, where it meant “reduce the enemy’s defenses by preliminary bombing.” [ c. 1940 ]

Tagged:

Read Also:

  • Soft-finned

    adjective, Ichthyology. 1. having fins supported by articulated rays rather than by spines, as a malacopterygian. adjective 1. (of certain teleost fishes) having fins that are supported by flexible cartilaginous rays See also malacopterygian Compare spiny-finned

  • Soft-focus

    noun, Photography. 1. an image, often created by a special lens, that is recognizable but somewhat blurred or diffused.



  • Soft-focus lens

    noun 1. (photog) a lens designed to produce an image that is uniformly very slightly out of focus: typically used for portrait work

  • Soft furnishings

    plural noun 1. (Brit) curtains, hangings, rugs, etc



Disclaimer: Soften up definition / meaning should not be considered complete, up to date, and is not intended to be used in place of a visit, consultation, or advice of a legal, medical, or any other professional. All content on this website is for informational purposes only.