Dharma-Burger


any example (dubious or not) of buddhist thought being infused into advertising or marketing language (and therefore pop/m-ss-culture). this can occur for sincere reasons, or for reasons based purely on co-optation. phrase first uttered by wisdom publications editor josh bartok; defined and employed by rod meade sperry, editor of a buddhist pop- and subculture website.
examples of a dharma-burger include: “zen and the art of quilting” (book);
ronald mcdonald statues found in thailand that portray ronald with his hands held in the buddhist gesture of grat-tude; buddhist deities found on alb-m covers; the use of “karma” in all manner of advertising copy.

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