gimmicky
‘gimmicky’ is used to describe something that attracts the attention from mainstream media, but when explored in-depth it turns out to be rather underwhelming and overhyped.
an item or product is said to be ‘gimmicky’ if it lacks innovation or any outstanding traits.
todd: “hey man, have you seen the new game that came out recently?”
jesse: “what game..? oh, -that- game. meh, it looks kinda gimmicky.”
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