hurmoso


1. american (new york) brand of underwear.

mainly constructed of cotton and modal fabrics. hurmoso’s are known for being a very comfortable and quite creative. the brand has iconic photography produce mainly in new york city but also in cities including buenos aires, paris and stuttgart. the brand ad campaigns are known to be provocative, s-xy, daring, creative and hot; appealing to both men and women.

tagline: you can tell a lot about a man from his underwear.
is that an anaconda in your hurmoso’s? or are you just happy to see me?

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