Marketinguese
obscure and convoluted language used by pretentious, insecure and narcissistic executives and account teams in marketing and advertising agencies the world over. this b-st-rd dialect of the english language is mostly used to covertly conceal huge gaps in intellect and lack of subject knowledge, common sense and a thourough inability for independent thought.
a fine example of marketinguese is “we need to produce a strategically effective relationship between the consumer and the brand via targeted communications and profiled segmentation”.
despite being the person who produces the marketing materials and having multiple degrees, i do not understand a word of marketinguese and prefer to speak proper english since it is kind of nice to be understood.
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