neuromarketing
neuromarketing is the study of the brain’s responses to advertising, the brands encountered in our daily lives, and all the -ssociated messages and images that are strewn throughout the cultural landscape of everyday life.
it is a controversial new field of marketing which uses medical technologies such as functional magnetic resonance imaging (fmri) — not to heal, but to sell products.
in an fmri neuromarketing study of men’s reactions to cars, daimler-chrysler has found that sportier models activate the brain’s reward centers — the same areas that light up in response to alcohol and drugs — as well as activating the area in the brain that recognizes faces, which may explain people’s tendency to anthropomorphize their cars.
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