Soap Opera Syndrome
the tendency to be mesmerized by television. trance like state brought on by televised commercial advertis-m-nts interspersed with fragments of dramatic teleplays. also, as a component of post-industrial consciousness. e.g. “television rules the nation.”
the term references the advent of drama created to sell soap, soap operas. broadcast on radio with soap manufacturers such as procter & gamble, colgate-palmolive, and lever brothers as sponsors and producers.
alice: everyone says i probably have attention deficit disorder. it’s possible considering i am easily distracted. theres got to be some excuse. what do you think? bob?
bob: huh? sorry alice i was zoned on this laundry detergent advert. tide really does get my whites whiter and only ‘mildly’ pollutes our drinking water.
alice: i’m thirsty.
alien: soap opera syndrome
advertis-m-nts take airtime away from programs. in the 1960s a typical hour-long american show would run for 51 minutes excluding advertis-m-nts. today, a similar program would only be 42 minutes long; a typical 30-minute block of time now includes 22 minutes of programming with 6 minutes of national advertising and 2 minutes of local.
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