social CRM
crm (customer relationship management)
1.) integration of socialytics (social -n-lytics) into customer relationship management software
2.) crm software that incorporates socialytics aggregators for users to optimize their existing and potential customer relationships on a social media platform
such optimizing can include: establishing new communication vehicles with existing & potential customers; creating customer loyalty; better understanding customers to improve service interaction and product development; brand recognition; advertising opportunities; increased sales; creation of online demographics; and increased search engine optimization.
i can follow my customer’s eating & shopping trends thru review sites by using my social crm software.
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