stratejism


noun, used in advertising and marketing to describe the habits of poor strategists.

when you read a blog, a tweet, or hear something, believe it to be true, and instantly turn it into what you believe is a sound strategy without much thought. it feels really good, but only lasts a short while because it is quickly disproven.
“i don’t think that’s going to work at all, sounds like you stratej-smed.”

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