trend gen



trend gen is another name for the millennial generation, pointing to their malleability as a consumerist demographic obsessed with trends as status markers and elevators, which has become not only an ez target for all supply-side industries but, thanks to the internet and social media in particular, a free advertising machine as well.
klub vino (a ficticious ent-ty) is an online wine store that targets the trend gen by making all its choices for them, by requiring only that a consumer “likes” the flavor components of any certain wine without requiring any knowledge of the wine – or wine in general – itself.

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