Trudeaumania
trudeaumania (an eponym derived from pierre trudeau’s name) was the nickname given in early 1968 to the excitement generated by pierre trudeau’s entry into the leadership race of the liberal party of canada. trudeaumania, continued during the subsequent federal election campaign and during mr. trudeau’s early years as prime minister of canada.
many young people in canada at this time, influenced by the 60’s counterculture identified with trudeau, a young, energetic, nonconformist. they were dazzled by trudeau’s charm and good looks, and a large fan base was established throughout the country.
he would often be stopped in the streets for his autograph or for a quick photograph. with this, one could easily see the difference between trudeau, and other politicians (and reason for the term: trudeaumania)
many of his fans were attracted to his socially liberal stances (he legalized h-m-s-xuality and created more flexible divorce laws). trudeau was also admired for his laid-back att-tude and his celebrity relationships; in that word’s prevailing use at the time, describing a modern, hip and happening person, he was described as a swinger.
pierre trudeau’s celebrity-esque social position diferentiated him from other politicians.
the popularity surrounding trudeau at the time can be somewhat equated to the buzz surrounding barack obama before the 2008 election. his popularity among liberals could be equated to the popularity of the kennedy’s among the democrats.
foreigner: “what’s all this talk about this trudeau guy”
canadian: “it’s trudeaumania! everyone’s talking about him! he’s so cool!”
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