24×7
[twen-tee-fawr sev-uh n, ‐fohr‐, twuhn-tee‐] /ˈtwɛn tiˌfɔr ˈsɛv ən, ‐ˌfoʊr‐, ˈtwʌn ti‐/
adverb
continually; constantly:
they’re together 24/7.
adjective
continual; constant:
the manufacturer offers 24/7 customer support.
also, 24‐7, 24×7, twenty-four seven.
twenty-four hours a day, seven days a week: “this convenience store is open 24/7.” the term, which also appears as “24-7,” can be used figuratively to mean “with great time and effort”: “we worked on the design 24/7 in order to complete the work on time.” this phrase was coined in the late twentieth century.
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