Appeasement Advertising
when a company, in the midst of a scandal, public backlash, m-ssive recall, etc., tries to cover mistakes by paying actors to pose as normal people and lie in a desperate effort to approve their image.
tom: dude, i’m not eating at taco bell anymore. their meat’s nasty.
eric: but i just saw a commercial where their meat’s 100% natural.
tom: that’s appeas-m-nt advertising. don’t buy into it!
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