Applefied
this is when a consumer begins purchasing only apple products.
she bought an iphone, an ipod, and a macbook instead of pc related gadgets. she’s been applefied.
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changing the interface or usability of a product in such a way as to “dumb down” and remove consumer choices to eliminate consumers having to think.
“they applefied the website, and now i can’t manually pick the item because the website doesn’t know which part to order automatically.”
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