april fools effect


the use of april 1st to break any serious news in order to make the victim(s) think it’s a joke until after april 1st, where the victim(s) realize it’s for real.
april 1st
boss: sorry joe, you’re fired. -wink-
joe: ohhh, of course sir -wink-

april 31st
joe: i wonder when i can return… f-ck, april fools effect

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