Benetton
verb. – to choose one’s friends based on their race in order to end up with a thoroughly multi-ethnic social circle, with the goal of appearing as a sensitive, varied individual who doesn’t see color. this is normally carried out by white people. named after benetton clothing company ads from the nineties, which were multi-ethnic to a fault. the word is rarely used by those who do it.
an offshoot of quirk hunting.
ever since i told april that i have an inuit pen pal, she’s been begging me to show her his facebook. she’s just benettonning.
wesley went to a black m-ss to try and benetton his circle of friends a bit. i don’t think it’s working.
a high end clothing brand, more formally known as “united colors of benetton.” the label originates from the infamous benetton family out of originally treviso, italy. now, world-reknowned, benetton sells bright, colorful, and sometimes ridiculous clothing for sometimes expensive prices.
angelina: luca, hav-a you-a been to-a benetton lately?
luca: no-a, i am-a too busy eating my spaghetti-a.
angelina: that’s-a ok, you can get the same-a stuff at gap.
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