Big Data
modern day version of big brother. online searches, store purchases, facebook posts, tweets or foursquare check-ins, cell phone usage, etc. is creating a flood of data that, when organized and categorized and -n-lyzed, reveals trends and habits about ourselves and society at large.
search engines and marketing companies have gathered and sorted 90% of all information on our habits ever created by our species in just the past 2 years and 10% of all photographs taken in the history of cameras and videos where taken in 2011 all from the electronic devices which we are either unable or unwilling to live without.
girl: hey did you see those crazy photos i posted on facebook? s-xy, right?
boy: no.
girl: no? i tweeted them and s-xted them to you too.
boy: i’m trying to stay off the grid.
girl: what on earth for?!
boy: because big data is watching, that’s why, and i don’t i don’t want the government knowing my business!
girl: you’re weird.
boy: and you’re just another rat in the maze.
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