Brandwash
a superficial change of appearance based on the notion that a simple change of name, colour, etc will somehow remove problems faced/caused by the previous organisation. this effort usually attracts criticism as the money spent on the marketing and reshaping could have been spent solving existing problems.
when connex leaves melbourne, australia after failing to maintain its contract to run the train system, it is estimated that it will cost $15 million to change station signs, uniforms, posters and logos for the new company. however, long-term problems such as punctuality, rolling stock maintenance and customer safety will still persist, as these are issues that only the state government can address. this money alone could buy a badly needed new train. the term brandwash has been created to cater for this common distraction, similar to greenwash – where a company boasts of it’s green credentials which are often dubious.
Read Also:
- Branksome Hall
an all girls private school in toronto that is both prestigious and well known. it is completely ib (pyp, myp and ib) and has rigorous curriculum throughout. the girls are not snooty or spoiled contrary to popular belief mary: i just gave a tour to a prospective branksome hall student. sue: how did it go? […]
- Brantley Gilbert
the most under-rated person in country music. writes with jason aldean, and is responsible for most of his songs. has an excellent voice, and almost died in a car crash on highway 129, which inspired him to write music full time. true musical genius. look him up. brett: man have you heard that new jason […]
- Brasil
best country in the world. nuff said. brasil: dude, brasil is like the nation of the g-ds. if heaven existed on earth, it would be located in brasil. john: naw. brasil: man, brasil owns guam, corea, u.s., armenia, j-pan, israel, africa, and specially argentina. these places don’t even deserve to have the first letter of […]
- brazille
really pretty,funny, an all out perfect girl, somewhat insecure about herself “did you see brazille today shes h-lla cute”
- breakbeat
1) a drum part, usually sampled from old funk records used in hip hop tracks. breakbeats are also sliced and manipulated in drum n b-ss and other froms of electronic music. 2) a variant of electronic that is characterized by the lack of the typical “four on the floor” (thump thump thump thump) b-ssline and […]