campaignability
when something is deemed to have advertising value by marketing ‘big wigs’.
often used by people who don’t have access to a dictionary – or pr types who like to make up their own words, usually by adding ‘ability’ to the end of a word. or ‘s-xual’. see also: gastros-xual
this viral is really real, but still adheres to all the brand messages that we’re trying to convey this year. it has great campaignability.
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