CHROME HEARTS
american jewelry company (founded by richard stark) that specializes in handmade silver accessories. it is renowned for its accessories (rings, id bracelets, pendants, etc.) which feature fleur-de-lys, dagger and floral cross designs. a number of its products are branded with the phrase “f-ck you”. it has also branched out into producing sungl-sses and clothing such as sweatshirts, tanktops/wifebeaters, and t-shirts.
chrome hearts has developed as a major status symbol especially in cities where sold. trendsetters, particularly in los angeles and j-pan, have adopted this among rolex and mercedes as “the” items to have. wearing chrome hearts denotes a rocker, bad -ss, and wealthy lifestyle.
there are chrome hearts boutiques in new york, tokyo, osaka, los angeles, malibu, las vegas, hong kong and paris (2006).
celebrity patrons
celebrities who wear chrome hearts include: rappers jim jones and juelz santana, mary-louise parker, ashlee simpson, lenny kravitz, cher, eddie murphy, mischa barton, jamie foxx, fashion icon karl lagerfeld, and cantopop star nicholas tse.
rapper jim jones of the harlem, ny based diplomats apppears in the video for the song “we fly high” wearing several items of clothing and jewelry made by chrome hearts, including one of their signature wallet chains. juelz santana (another member of the diplomats) also appears in the same video wearing chrome hearts clothing, as does a female affiliate.
on the showtime original show weeds the main character, nancy botwin, played by mary-louise parker has been shown wearing chrome hearts clothing.
an apparel and jewelry line that welds biker/film industry/trailer park culture into one expensive “f-ck you i’ve got money” sign.thousand dollar sungl-sses…eight grand leather jackets…ten grand and up shine…and of course the face-saving three hundred dollar trucker cap in case you just have to walk out of the store with something.
l.a. tourist:”i thought you were taking me to a hot club.this is a d-mn biker bar…and who are all these people wearing sungl-sses at 1am?”
local:”well the guy who just p-ssed you was tommy lee.it’s a chrome hearts crowd.leave the camera in your purse.”
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