coolhunting
the practise of infiltrating youth cultures in an attempt to understand and predict trends and styles for the purpose of informing corporate product development and marketing.
“i am going coolhunting”
example 1) red bull is reported to have once filled garbage cans near nightclub districts in london with empty redbull cans so that punters would think it is a fashionable new thing.
example 2) it is reported that coolhunters have been paid to visit night clubs to have conversations that can be overheard about certain products.
example 3) brahma beer from south america recently recruited an “art amb-ssador” and a “music amb-ssador” in my local area, who’s job it is to identify cool music/art events that they can offer free beer sponsorship to.
when burnt-out 30-somethings cruise the avant-guard art and design scene for young ideas they can exploit shamelessly or otherwise capitalize on as leading executives within the fashion, music, publishing or design industries — and still feel creative and useful.
she went cool-hunting in scandinavia for ideas for her design store
Read Also:
- cooliano
another word for saying cool! justin: hey look, we got a snow day! no school! bobby: cooliano!
- coolkidhypster
v. a kid that is cool, some one deserving great praise for being cool, the action of being young and cool in conversation- i’m going to a party oh coolkidhypster do you know mike? yea he is a coolkidhypster
- cool-neat-same
a convo starter between two people who hardly know how to talk and never get anywhere by talking anyways. hey! cool-neat-same…. yea.
- Coolnicity
a word that is used to show excitement about something that a person has said. ryan: “i am coming over in a half hour.” lauren: “coolnicity! see you then.”
- coo' shit
cool sh-t. a twist on the expletive “bullsh-t” when pr-nounced “bu’sh-t” on the streets. “that’s some coo’ sh-t,” marten said to dora.