Banner


the flag of a country, army, troop, etc.
an ensign or the like bearing some device, motto, or slogan, as one carried in religious processions, political demonstrations, etc.
a flag formerly used as the standard of a sovereign, lord, or knight.
a sign painted on cloth and hung over a street, entrance, etc.:
Banners at the intersection announced the tennis tournament.
anything regarded or displayed as a symbol of principles.
Heraldry. a square flag bearing heraldic devices.
Also called banner line, line, screamer, streamer. Journalism. a headline extending across the width of a newspaper page, usually across the top of the front page.
an open streamer with lettering, towed behind an airplane in flight, for advertising purposes.
Also called banner ad. an advertisement that appears across the top or bottom or along one side of a Web page.
leading or foremost:
a banner year for crops.
Contemporary Examples

In 2005, when Premier Wen Jiabao visited Bangalore, he climbed a 200-foot high tower and waved another “Free Tibet” banner.
Tibet’s Star Activist Warns Obama Tunku Varadarajan February 3, 2010

They figure on now having a ceremony where the banner will be retired and presented to the family.
Bomb Disposal Expert Takes His Last ‘Lonely Walk’ Michael Daly November 16, 2012

Following the discussion, the news channel played nationalistic songs with the banner “Egypt Fighting Terrorism.”
Egypt Targets ‘Terrorists’ in Ongoing Violence Sophia Jones August 19, 2013

Republicans beyond Romney were also quick to hoist the “repeal” banner—calling a vote in the House on July 9.
Mitt Romney’s Empty Obamacare-Repeal Rhetoric John Avlon June 28, 2012

While the strategy rallied ardent Republicans to his banner, it also may have energized some Democrats.
Ken Cuccinelli Loses Narrowly to Terry McAuliffe for Virginia Governor Ben Jacobs November 5, 2013

Historical Examples

He declared in the document his intention to ‘range himself under the banner of the Commons of England.’
Sir Walter Ralegh William Stebbing

The genii of the East have woven this banner from the rays of benignant stars.
Leila, Complete Edward Bulwer-Lytton

Judith dropped her fine eyelids with a hint in the action of formal surrender, as one strikes a banner.
It Never Can Happen Again William De Morgan

This section had its banner too, and it was marked, “Our Dead.”
The Harbor Ernest Poole

He took it to the banner office and asked Brownwell to put two men on the job, and to have the proof ready by the next morning.
A Certain Rich Man William Allen White

noun
a long strip of flexible material displaying a slogan, advertisement, etc, esp one suspended between two points
a placard or sign carried in a procession or demonstration
something that represents a belief or principle: a commitment to nationalization was the banner of British socialism
the flag of a nation, army, etc, used as a standard or ensign
(formerly) the standard of an emperor, knight, etc
Also called banner headline. a large headline in a newspaper, etc, extending across the page, esp the front page
an advertisement, often animated, that extends across the width of a web page
a square flag, often charged with the arms of its bearer
verb
(transitive) (of a newspaper headline) to display (a story) prominently
adjective
(US) outstandingly successful: a banner year for orders
n.

c.1200, from Old French baniere (Modern French bannière) “flag, banner, standard,” from Late Latin bandum “standard,” borrowed from a West Germanic cognate of Gothic bandwa “a sign” (see band (n.2)). Figurative use from early 14c. Of newspaper headlines, from 1913.

Related Terms

carry the banner

1. The title page added to printouts by most print spoolers. Typically includes user or account ID information in very large character-graphics capitals. Also called a “burst page”, because it indicates where to burst (tear apart) fanfold paper to separate one user’s printout from the next.
2. A similar printout generated (typically on multiple pages of fan-fold paper) from user-specified text, e.g. by a program such as Unix’s “banner”.
3. splash screen.
[Jargon File]
(1994-11-28)

(1.) The flag or banner of the larger kind, serving for three tribes marching together. These standards, of which there were four, were worked with embroidery and beautifully ornamented (Num. 1:52; 2:2, 3, 10, 18, 25; Cant. 2:4; 6:4, 10). (2.) The flag borne by each separate tribe, of a smaller form. Probably it bore on it the name of the tribe to which it belonged, or some distinguishing device (Num. 2:2,34). (3.) A lofty signal-flag, not carried about, but stationary. It was usually erected on a mountain or other lofty place. As soon as it was seen the war-trumpets were blown (Ps. 60:4; Isa. 5:26; 11:12; 13:2; 18:3; 30:17; Jer. 4:6 21; Ezek. 27:7). (4.) A “sign of fire” (Jer. 6:1) was sometimes used as a signal. The banners and ensigns of the Roman army had idolatrous images upon them, and hence they are called the “abomination of desolation” (q.v.). The principal Roman standard, however, was an eagle. (See Matt. 24:28; Luke 17:37, where the Jewish nation is compared to a dead body, which the eagles gather together to devour.) God’s setting up or giving a banner (Ps. 20:5; 60:4; Cant. 2:4) imports his presence and protection and aid extended to his people.

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  • Banner ad

    the flag of a country, army, troop, etc. an ensign or the like bearing some device, motto, or slogan, as one carried in religious processions, political demonstrations, etc. a flag formerly used as the standard of a sovereign, lord, or knight. a sign painted on cloth and hung over a street, entrance, etc.: Banners at […]

  • Banner cloud

    a plume-shaped cloud extending downwind from an isolated mountain peak. Also called cloud banner. Compare cap cloud (def 1).

  • Banner line

    the flag of a country, army, troop, etc. an ensign or the like bearing some device, motto, or slogan, as one carried in religious processions, political demonstrations, etc. a flag formerly used as the standard of a sovereign, lord, or knight. a sign painted on cloth and hung over a street, entrance, etc.: Banners at […]

  • Bannerman

    a person who carries a flag or banner; standard-bearer. Historical Examples The picture of Comrade bannerman shaking his fist at the trainload of “plutes” lingered with me. The Iron Puddler James J. Davis Well, no doubt bannerman’s informed you that she’s not here. Sonia Married Stephen McKenna I was called in, and suddenly found that […]

  • Bannerstone

    a North American prehistoric stone implement in the form of a double-edged ax with a notch or hole, possibly for attaching a handle.


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