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the process by which the reputation of a particular brand or product becomes tarnished by adverse publicity


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  • Brand-equity

    noun Examples Usage Note

  • Brand-extension

    noun (marketing) the practice of using a well-known brand name to promote new products or services in unrelated fields Also called brand stretching noun

  • Brand-image

    noun the attributes of a brand as perceived by potential and actual customers Contemporary Examples It’s Who You Know: The Power Players of New York Fashion Week Barbara Ragghianti September 2, 2014 noun

  • Brand-integration

    noun Examples

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