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(marketing) another name for brand extension


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  • Brand-train

    noun Examples

  • Brand-x

    (in advertising) a competing brand or product not referred to by name but implied to be of inferior quality. an unknown or little-known brand name or a product bearing it. any item that one chooses not to refer to by name, especially when used as a basis of comparison. The infantry insignia, crossed rifles (1970s+ […]

  • Brandade

    a Provençal dish of salt cod puréed with olive oil and milk or cream and sometimes mashed potatoes and garlic. Historical Examples The Gourmet’s Guide to Europe Algernon Bastard noun a Provençal dish of salt cod puréed with olive oil and milk

  • Branded

    marked with a branding iron to show ownership: branded cattle. Commerce. carrying the brand or trademark of a manufacturer: branded merchandise. kind, grade, or make, as indicated by a stamp, trademark, or the like: the best brand of coffee. a mark made by burning or otherwise, to indicate kind, grade, make, ownership, etc. a mark […]

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