Counter-advertising
[ad-ver-tahy-zing] /ˈæd vərˌtaɪ zɪŋ/
noun
1.
the act or practice of calling public attention to one’s product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.:
to get more customers by advertising.
2.
paid announcements; .
3.
the profession of planning, designing, and writing .
/ˈædvəˌtaɪzɪŋ/
noun
1.
the promotion of goods or services for sale through impersonal media, such as radio or television
2.
the business that specializes in creating such publicity
3.
advertisements collectively; publicity
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