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Negative advertising


an approach to advertising that focuses on negative aspects of a rival product or candidate; also called negative advertisement

Negative advertising usually backfires on a candidate.


Read Also:

  • Negative base excess

    negative base excess n. A measure of metabolic acidosis based on the amount of strong alkali that would have to be added per unit volume of whole blood to titrate it to pH 7.4 while at a specified temperature and carbon dioxide pressure.

  • Negative-catalyst

    noun, Chemistry. 1. an inhibitor.

  • Negative convergence

    negative convergence n. The outward divergence of the visual axes when the eyes are not required to be convergent, as when looking at the far point of normal vision or during sleep.

  • Negative declination

    negative declination n. See intorsion.

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