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the methods or techniques for creating public acceptance of or interest in a product, usually in addition to standard merchandising techniques, as advertising or personal selling, and generally consisting of the offer of free samples, gifts made to a purchaser, or the like.
sales promotion
activities or techniques intended to create consumer demand for a product or service


Read Also:

  • Sales-register

    noun 1. cash register. cash register noun 1. a business machine that indicates to customers the amounts of individual sales, has a money drawer from which to make change, records and totals receipts, and may automatically calculate the change due. cash register noun 1. a till with a keyboard that operates a mechanism for displaying […]

  • Sales-rep

    noun, Informal. 1. sales representative.

  • Sales-representative

    noun 1. a person or organization designated by a company to solicit business on its behalf in a specified territory or foreign country: I suggest you contact our Chicago sales representative. 2. traveling salesman.

  • Sales-resistance

    noun 1. the ability or inclination to refuse to buy a product, service, etc., offered. sales resistance noun 1. opposition of potential customers to selling, esp aggressive selling

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