advertiser


In affiliate programs, the advertiser is the Web site owner or merchant who pays affiliates for sending traffic to their site to purchase or generate leads. Also called merchant.

See “How Affiliate Marketing Works” in the “Did You Know…” section of

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  • affiliate

    In affiliate programs, the Webmaster or site owner who earns a revenue, usually commission-based, for conversion of leads, clicks or sales on the advertiser’s site. See “How Affiliate Marketing Works” in the “Did You Know…” section of

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  • affiliate link

    In affiliate programs, it’s a special URL that contains the ID or username of the affiliate. This URL is used by the advertiser to track all traffic the affiliate sends to the advertiser’s site as a part of the affiliate program. See “How Affiliate Marketing Works” in the “Did You Know…” section of


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