In affiliate programs, it’s a special URL that contains the ID or username of the affiliate. This URL is used by the advertiser to track all traffic the affiliate sends to the advertiser’s site as a part of the affiliate program.
See “How Affiliate Marketing Works” in the “Did You Know…” section of
- Affiliate Program
An automated marketing program where a Web advertiser or merchant recruits webmasters to place the merchant’s banner ads or buttons on their own Web site. Webmasters will receive a referral fee or commission from sales when the customer has clicked the affiliate link to get to the merchant’s Web site Web site to perform the […]
- affirmative consent
In e-mail marketing, affirmative consent is the request by a Web site reader to receive advertising or promotional information via e-mail newsletters through an opt-in form on the Web site.
- after sales support
A term used to describe the ongoing relationship between the OEM and customer where services are rendered to the customer throughout the product life cycle to the end of life. This type of support typically includes warranty, upgrade and repair services.
- an Agent
(n.) A program that performs some information gathering or processing task in the background. Typically, an agent is given a very small and well-defined task. Although the theory behind agents has been around for some time, agents have become more prominent with the growth of the Internet. Many companies now sell software that enables you […]
- aggregate function
A function that performs a computation on a set of values rather than on a single value. For example, finding the average or mean of a list of numbers is an aggregate function. All database management and spreadsheet systems support a set of aggregate functions that can operate on a set of selected records or […]