(sō ´sh&l en´´j&-nēr´ing) (n.) In the realm of computers, the act of obtaining or attempting to obtain otherwise secure data by conning an individual into revealing secure information. Social engineering is successful because its victims innately want to trust other people and are naturally helpful. The victims of social engineering are tricked into releasing information that they do not realize will be used to attack a computer network. For example, an employee in an enterprise may be tricked into revealing an employee identification number to someone who is pretending to be someone he trusts or representing someone he trusts. While that employee number may not seem valuable to the employee, which makes it easier for him to reveal the information in the first place, the social engineer can use that employee number in conjunction with other information that has been gathered to get closer to finding a way into the enterprise��s network.
Phishing is a type of security attack that relies on social engineering in that it lures the victim into revealing information based on the human tendency to believe in the security of a brand name because they associate the brand name with trustworthiness.
- Social Media
A term used to describe a variety of Web-based platforms, applications and technologies that enable people to socially interact with one another online. Some examples of social media sites and applications include Facebook, YouTube, Del.icio.us, Twitter, Digg, blogs and other sites that have content based on user participation and user-generated content (UGC). See “Social Media […]
- Social Media Optimization (SMO)
Abbreviated as SMO, social media optimization is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity. Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging […]
- social network
A social structure made of nodes that are generally individuals or organizations. A social network represents relationships and flows between people, groups, organizations, animals, computers or other information/knowledge processing entities. The term itself was coined in 1954 by J. A. Barnes.
- social network analysis
Abbreviated as SNA, social network analysis is the mapping and measuring of relationships and flows between people, groups, organizations, animals, computers or other information/knowledge processing entities. The nodes in the network are the people and groups while the links show relationships or flows between the nodes. SNA provides both a visual and a mathematical analysis […]
- Social Networking Site
Abbreviated as SNS a social networking site is the phrase used to describe any Web sitethat enables users to create public profiles within that Web site and form relationships with other users of the same Web site who access their profile. Social networking sites can be used to describe community-based Web sites, online discussions forums, […]