Also called a Web bug or a pixel tag or a clear GIF. Used in combination with cookies, a Web beacon is an often-transparent graphic image, usually no larger than 1 pixel x 1 pixel, that is placed on a Web site or in an e-mail that is used to monitor the behavior of the user visiting the Web site or sending the e-mail. When the HTML code for the Web beacon points to a site to retrieve the image, at the same time it can pass along information such as the IP address of the computer that retrieved the image, the time the Web beacon was viewed and for how long, the type of browser that retrieved the image and previously set cookie values.
Web beacons are typically used by a third party to monitor the activity of a site. A Web beacon can be detected by viewing the source code of a Web page and looking for any IMG tags that load from a different server than the rest of the site. Turning off the browser’s cookies will prevent Web beacons from tracking the user’s activity. The Web beacon will still account for an anonymous visit, but the user’s unique information will not be recorded.
- Web clipping
(v.) Extracting static information from a Web site in order to display the data on a Web-enabled PDA. The idea behind Web clipping is to conserve the PDA’s resources by extracting once any static data, such as graphics, logos, photos or even unnecessary text and storing that data on the PDA. The PDA will then […]
- Web collaboration
Web collaboration provides an organization with the capability to collaborate with customers or internally via the Internet in real time. Web collaboration packages generally consist of Web-based tools within Web sites to assist an organization in the area of sales, new revenue-generation opportunities, and to enhance customer satisfaction. Web collaboration is essentially the back-end software […]
- Web content management
Web content management (WCM) is a bundled or stand-alone application used to create, manage, store and deploy content on Web pages. Web content types can include text, graphics and photos, video or audio, and application code that renders other content or interacts with the visitor. WCM may also catalog or index content, select or assemble […]
- server farm
Also referred to as server cluster, computer farm or ranch. A server farm is a group of networked servers that are housed in one location. A server farm streamlines internal processes by distributing the workload between the individual components of the farm and expedites computing processes by harnessing the power of multiple servers. The farms […]
- Web mail
Web mail is a Web page interface used to access e-mail through a Web browser. In order to use Web mail your ISP needs to provide this service or you can get a subscription to an Internet Web mail service (some free, some paid subscriptions). Web mail is a secure Web page that you load […]