dot whack
a dot whack is a round sticker affixed to a direct mail piece with a special offer. alternately, it is a printed sticker with a cast drop shadow to simulate a stickerized dot whack.
“if you want the high impact – but not the cost – of a dot-whack sticker, tests have shown printed stickers can pull as well or better than stickers printed separately and machine affixed.” – august 2002 issue of target marketing written by pat freisen.
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