forbidden fruit effect

a very complex psychological phenomenon where, if you are forbidden from being with someone (i.e. married, friendzone, not interested, etc.) they become infinitely more attractive.
guy 1: holy cr-p that chick is so hot!!
guy 2: no she isn’t, she only looks like it because of the forbidden fruit effect.
guy 1: what do you mean?
guy 2: she’s married, and you can’t have her, so she is a forbidden fruit.

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