gold collar
young working-cl-ss adults who feel that they are ent-tled to luxury goods such as couture, state-of-the-art electronics, overpriced cars and pretty much anything that they cannot afford.
“the gold collar contingent, ages 18-25, is doing its part by downing $12 kettle one vodka martinis and sporting the sleekest rims on their lincoln navigators. to sustain a lifestyle inspired by rap videos and pop-culture magazines such as us, they spend a disproportionate amount of their disposable income on expensive brand-name products and services.”
-see the seattle times article, “gold-collar generation: the world is theirs?”
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