iHype factor
a unit of measure used by apple to -ssist in determining the relase date & price of their products. it describes the almost fanatical reverence that apple followers have towards their iproducts – to the point that even if said product is faulty or over-priced, they’ll still love it, cherish it, tell all their friends about it, and walk around holding it in a clearly visible fashion in order to obtain that instant ifan street-cred.
apple developer 1: dude, you get that bluetooth functionality working yet for this weeks iphone milestone? we’re only weeks away from release date…
apple developer 2: nah man, sh-t’s more messed up than appletv. no chance i’ll fix it in time.
apple developer 1: right … well … spose it doesn’t matter anyway – ihype factor alone will mean we sell millions of these babies.
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