instagram-ghosting is when you add someone on instagram just to get them to follow you back then as soon as they do you unfollow them hoping they wont notice. people do this to gain more followers than adds and to appear popular.
sometimes people add lists of people in bulk and unfollow them again in bulk. this usually cultivates tens of followers and likes.

it’s quite rude and needy.
instagram-ghosting: i thought this model added me on instagram because they liked my pictures but as soon as they got my follow-back they instagram-ghosted me.

an instagram-ghost followed me on instagram today.

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