instagram tax


when something is expensive because it is insta-worthy or aesthetically pleasing.
that corgi-shaped macaron is expensive because it’s got instagram tax.
an incentive of a price that stems from something becoming popular on instagram and therefore becoming more wanted, supply and demand kicking in, and the price rising.
miha: my bakery’s bliss rainbow sour sugar has become really popular on instagram, so i raised the cost.

lori: like instagram tax?
miha: yeah.

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