interactive marketing
forms of marketing that create interaction between the target audience and the brand being marketed.
any piece of marketing can encourage interaction with a brand, it’s a pull strategy. an interactive print piece might ask it’s viewer to partic-p-te with it by folding it, or filling in some blanks, or adding to it in some other way. an online blog encourages two-way communication and interaction. my company uses interactive marketing as a strategy to engage our audience with our brand.
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