it word
term used to describe a word that becomes widely popular, and is currently experiencing the height of it’s popularity. similar to a buzz word, but an “it word” is more pervasive and used primarily by adolescents and twenty-somethings, whereas buzz words are used mostly by journalists and marketers.
ex. i heard that toxic is the new “it word”, its gonna replace sick!
ex. don’t be alarmed when your teenage son tells you that your new shirt is fat; they are likely saying phat, spelled p h – it’s the “it word” with kids these days.
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