LOHAS
lifestyle of health and sustainability
wholefoods attracts the lohas consumer because they carry a high breadth of organic and local farmed products.
the babbitt of the new century. young and well educated small families who promote an eco-ideology.
you can usually find them in the shiny quarters of new york, london or berlin. they promote ethics of natural food and low co2, which are whether affordable nor desireable towards joesixpack.
lohas are self-righteous. while eating sophisticated organic stuff, they still fly around the world and inhabit vast mansions.
their default revolutionary tactic is the carrotmob.
the straight opposite of the phoney lohas are the humble lovos.
d-mn lohas! all good vegs are sold out again.
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